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Water purifier market demand surge, low penetration rate become the biggest obstacle to development
Release date:2017/11/13 14:18:03

        The low penetration rate of water purifier market demand has become the biggest obstacle to the development of the industry research institute, China Water Purifier Industry Production and Marketing Demand and Investment Forecast Analysis Report shows that there are more than 4000 domestic water purifier brands, most of which are produced by small and medium-sized enterprises, and the market concentration is low. At the same time, technology is relatively backward, and there are only a handful of enterprises with independent R&D capability and mastery of core manufacturing technology. Secondly, after-sales


        With the continuous deterioration of water pollution situation and the remarkable improvement of people's living standards, more and more people pay attention to health and environmental protection issues. The aggravation of water pollution has also further stimulated the development of water purification market. Household water purifiers have attracted widespread attention of consumers in recent two years. However, the market performance is still tepid. The product penetration rate of water purification industry in China is only 2%. Compared with developed countries, there is still a big gap.

Water purifier industry


        In recent years, China has suffered from the pollution brought by modern chemical and electronic industries. Every year, unexpected water pollution incidents occur to varying degrees, seriously affecting the safety of drinking water. In addition, Chinese residents pay more attention to the health of drinking water, and the requirements for water quality and taste are obviously improved. Installation of professional water purifiers at home has become a demand for life, and the market demand for water purifiers has surged.


        However, compared with the popularization rate of more than 70% in developed countries, China has only about 5%, the gap is considerable. With the development of water purifiers for so many years, the popularity rate has been hovering at a low level, which has many problems.


        First of all, the water purifier industry started late, the standard is not perfect, and lack of supervision. According to the Prospective Industry Research Institute's "China Water Purifier Industry Production and Marketing Demand and Investment Forecast Analysis Report", there are more than 4000 domestic water purifier brands, most of which are produced by small and medium-sized enterprises, and the market concentration is low. At the same time, technology is relatively backward, and there are only a handful of enterprises with independent R&D capability and mastery of core manufacturing technology. Secondly, the lag of after-sales service, coupled with consumers'inadequate awareness of water purification products, leads to a decline in consumers' desire to buy.


        Although the market penetration rate is low. At the same time, it shows that the development space of water purifier industry in China is very broad. According to the current data, the ownership rate of 100 households of water purification equipment in China is less than 5%. According to the popularization rate of European and American countries, 4 households of 1.3 billion people in China constitute a household. The scale of water purification equipment will reach 600 billion. In the long run, the industry has broad prospects.


        Facing the market in 2017, under the constant threat of water pollution crisis, people's living standards will be improved and health awareness will be awakened to further development. In the past two years, both the number of brands and the growth rate of the market in the water purification industry have made rapid progress. In the future, water purifier enterprises need to develop toward technology, centralization, specialization and brand.


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